Tech specs
When working with Native Network that offers 15+ banner and video ad formats, it's essential to follow best practices to ensure your ads are both visually compelling and optimized for engagement. Here’s a more refined and detailed description of the creative guidelines you might follow:
1. Ad Format Adaptation
The key to successful native advertising is ensuring that your creative is tailored specifically to each format. Native ad networks typically offer a variety of banner and video ad sizes, each of which requires a unique visual and messaging approach.
. Understand the Size Requirements: Each ad format may have different dimensions. Adjust visuals, text, and layout to optimize the creative for each specific size.
. Visual Adaptation: Larger formats allow for more detailed visuals, while smaller formats (e.g., mobile banners) require simpler designs with bold, clear messaging.
. Keep Key Elements Visible: Ensure that the call-to-action (CTA), brand logo, and key message are always visible and legible, regardless of the ad size.
2. Attention to Call-to-Action (CTA)
. The CTA is a critical element of any native ad. It should be prominently placed within the ad design to drive user interaction, like "Learn More," "Get Started," "Shop Now" and more.
. The CTA button should stand out in color and contrast from the background to ensure it’s easy to find, but at the same time, it should not be too large or distracting.
3. Keep the Message Focused and Clear
In the world of native advertising, simplicity and clarity are key. A distracted user will quickly scroll past a complicated or unclear ad. Your message should be straightforward and easy to understand.
4. Designing for Mobile and Desktop
Since native ads may be viewed on different devices, ensuring a seamless experience across both desktop and mobile is crucial.
. Mobile Optimization: For mobile banners, reduce visual complexity, use bold typography, and ensure the CTA is large enough for easy clicking on small screens.
. Responsive Design: Ensure that all native ad formats are designed with a responsive layout, meaning they should automatically adjust to various screen sizes and devices without losing their integrity.